
U.S. Air Force
The USAF sought to rebrand its IT and cyberspace division with weapons-grade style, flexing against the best of the private sector. The showstopping approach? Treat each candidate brand as a feature film, and let the airmen pick their ticket.




Division branding reinforces their innovation initiatives,
further demonstrating that the sky is not the limit.
Role: Creative Director, Client Facilitator. Creative team: Bob Goeldner, Ryan Duda, Jake Silva, Amanda Schuler, and Caite Schultz. (If I’ve forgotten you, let me know!)