“When did you first become aware of your race?”
Our Shared Future led with tough questions and explored a delicate balance: building bridges without pulling punches. To achieve the nuanced “consensual discomfort” for visitors, experience design teams partnered with Smithsonian experts, communications strategists, social researchers, and community representatives. The resulting content mix was sometimes devastating, sometimes hopeful, and bolstered by the integrity of one of America’s most trusted organizations.
Role: Creative Director, Client Facilitator. Creative team: Misty Castaldi, Tracey Jackson, Mary Primeau, Sheri McLeish. (If I’ve forgotten you, let me know!)
Special thanks to event design collaborators DM.E.