For funsies, Matthew once designed a guerrilla aftermath of an avian flu pandemic in downtown Honolulu. Media called it "a movie set of sorts, approaching the level of production design that goes into films like Children of Men," which is flattering but exaggerated. It was all fun and games until 2020, wasn’t it?
As a creative leader, storyteller, and copy/design hybrid, Matthew leverages his broad background to summon playful experiences, effective digital products, and compelling stories for Fortune 500 companies, prominent non-profits, and scrappy startups.
Matthew was recently EVP of Digital Design at MERGE, and is currently the Senior Creative Director for the culture-first agency Bigwidesky. He maintains his own creative consultancy for growth-oriented and purpose-driven organizations.
As Head of Design at Enterprise Mobility (Enterprise, National, Alamo), Matthew led the design discipline of their CX practice, as well as unifying and evolving the hundreds of customer- and employee-facing digital products that drive one of the world's largest mobility providers.
Prior, Matthew was Creative Director at Isobar Chicago. He helped develop the product and platform design ecosystem for Healthways (population health management), Enterprise Rent-a-Car, and the US Air Force. In past lives, his efforts as co-founder of "games for good" agency Natron Baxter were featured at TED Global, GDC, SXSW, The New York Times, The Age, Wired, CNN, NPR, Games For Change, BoingBoing.com, Mashable.com and The Colbert Report.
Matthew's speaking and teaching credits include the CNAM Transmedia International Masterclass, the Singapore Civil Service College Applied Gaming Masterclass, AdAge's Future of Content, the Atlantic Council's DC Foresight Conference, Slalom's Post-COVID CX primer, and workshops at Georgia Tech, Indiana University, and Penn State University.