Matthew Douglas Jensen

Matthew Douglas Jensen

“Matthew is the kind of person who can take a messy idea, turn it into a clear message and make you laugh while doing it.”

— Alena Beliauskaya, Wolf Games

25+ year creative leader. Designer. Writer. People person. Principal of Digital Creative at LACUNA.digital.

I make complex things clear

Brand, storytelling, positioning, content, and UX / product thinking — turning complicated technology and business problems into ideas people understand.

StrmMusicEnterprise Rent-a-CarU.S. Soy

A masterful storyteller with a disarming sense of humor, Matthew knows how to wrap cogent recommendations into anecdotes that make people laugh — and then think.

— Becky Minervino, MERGE

I lead from inside the work

Creative direction that stays hands-on: writing, designing, concepting, and prototyping alongside the team.

FruitistStrmMusicDesign Futures

Not only is he exceptionally talented as a copywriter, designer, and conceptor, but he’s … organized and gets things done.

— Mike Behr, bigwidesky

I make creative teams better

Mentorship, critique, culture, and capability-building — high standards held without ego.

Natron Baxter Applied GamingMERGEIsobar

I've personally witnessed so many junior creatives thrive under Matt's leadership, and develop into successful creative leaders themselves.

— Scott Judy, Isobar

Read all recommendations →

  1. StrmMusic campaign image: Musician sitting cross-legged in a pink-and-teal haze holding a guitar

    StrmMusic
    The work
    Brand marketing and social media strategy for the artist-friendly AI’s U.S. launch, its agentic label product, and its public stance on AI.
    Role
    Brand Strategist / Creative Director / Copywriter
    Outcome
    SXSW 2025 launch brought in 3,700 users and 100+ artists in month one, and 194% more Instagram profile views.
  2. Close-up of fresh blueberries beaded with water, lit in pink and violet

    Fruitist
    The work
    A juicy new brand voice in copy: big ideas, taglines, web snippets, audio, and broadcast spots.
    Role
    Copywriter
    Outcome
    Good times were had by all.
  1. Aerial view of a car on a dirt road through dense evergreen forest

    Enterprise Rent-a-Car
    The work
    The rental giant’s most significant digital evolution in a decade.
    Role
    Creative Director / Head of Design
    Outcome
    26%+ revenue growth from new digital channels.
  2. Hands typing on a keyboard beside a planter of fresh herbs

    Design Futures
    The work
    Strategic foresight made tangible — artifacts from possible futures.
    Role
    Creative Director / Designer / Copywriter
    Outcome
    Media called one intervention “a movie set of sorts, approaching the level of production design that goes into films like Children of Men,” which is flattering but exaggerated.
  3. A board game map of mountains and rivers with wooden trees, bears and paw-print dice

    Natron Baxter Applied Gaming
    The work
    The games-for-good agency established “applied gaming” as a behavioral economics tool.
    Role
    Co-Founder / Creative Director
    Outcome
    Work Featured at TED Global, The Colbert Report, SXSW, and in The New York Times and Wired.
  4. A cube of green gelatin on a white plate at a candlelit table

    U.S. Soy
    The work
    Eating Tomorrow, a podcast series about the future of food and how we’ll make it.
    Role
    Creative Director / Copywriter
    Outcome
    5-star ratings on Spotify and Apple Podcasts.

Selected archive

Matthew Jensen surrounded by felt puppets

Off the clock

Personal Projects Creative output that doesn’t pay the bills but fulfills the soul.